Email marketing has become a common channel that we have become accustomed to and it is difficult to find a company that does not have an email marketing tool to send mass mail.
Today, due to the popularity of the channel, a number indonesian phone numbers of statements about mailing have spread that many users believe to be true and can cause misunderstandings.
That is why, in this post and using my experience in the world of email marketing, I am going to analyze the 7 great myths of email marketing and thus be able to know the truth behind these statements.
What are the 7 big myths about email marketing?
1.- Email marketing is an obsolete and old channel
If we look closely, every time we enter a website, at some point we will see a pop-up suggesting that we subscribe to the newsletter. We will rarely find a page that does not ask for it.
If we don't do it because we are simply getting to know and investigating the web, we can see that somewhere on the page, without bothering, we find a form or tab to subscribe, in case we want to at some point.
These forms or tabs make it easy to subscribe at all times.
Email marketing myths - Tabs to make subscription easier
These facts show that mailing is a booming and current channel.
If it were obsolete, why do almost all companies ask us to subscribe to their newsletter?
Because they know that a high number of their conversions come from this channel.
Users read campaigns because they are interested in what they show, so no company wants to waste that opportunity.
Emailing is an old channel, it is true, we have been using it for a long time but it is not obsolete and it is the most effective and profitable instrument on the market.