The most creative Swiss advertising
Posted: Sun Feb 02, 2025 6:14 am
It was almost a warning sign during the pandemic. campaign of the year was made possible by the most famous Chinese dissident of all, the 62-year-old artist Ai Weiwei. The idea: an original Ai Weiwei, available in all Hornbach hardware stores and reproducible by anyone. Art belongs to the people, is Ai Weiwei's motto. Demand in the stores was high. The extraordinary project was initiated by the Zurich creative agency Neutral, which last week received two gold cubes from the creative club ADC . The highest recognition in the industry.
Significantly, instead of a lavish gala, the greece rcs data awards were presented at a cozy get-together in "Fischers Fritz." Glamour is not in advertisers' DNA at the moment; the financial downturns due to Corona are too big, too severe. Experience shows that in times of crisis, the first thing to cut back on is advertising. But symptomatic of the entire profession: there is no complaining. The communications industry, which employs around 25,000 people across Switzerland, did not even try to get state funding. This is in contrast to the publishing houses. But Indians and advertisers know no pain.
Ai Weiwei only found out about "his" double victory later, via Skype in a time of crisis. As a protest against the Chinese government, he created his own face mask, one with an outstretched finger. He bought the blank masks at Hornbach. If there is a second wave, he will once again be the ADC favorite.
Significantly, instead of a lavish gala, the greece rcs data awards were presented at a cozy get-together in "Fischers Fritz." Glamour is not in advertisers' DNA at the moment; the financial downturns due to Corona are too big, too severe. Experience shows that in times of crisis, the first thing to cut back on is advertising. But symptomatic of the entire profession: there is no complaining. The communications industry, which employs around 25,000 people across Switzerland, did not even try to get state funding. This is in contrast to the publishing houses. But Indians and advertisers know no pain.
Ai Weiwei only found out about "his" double victory later, via Skype in a time of crisis. As a protest against the Chinese government, he created his own face mask, one with an outstretched finger. He bought the blank masks at Hornbach. If there is a second wave, he will once again be the ADC favorite.