The social media KPIs are divided into four important areas:

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How to set your social media KPIs
Key Performance Indicators or KPIs are metrics that can be used to determine your performance success. They are used to evaluate the success of an organization, an employee or a project.

It is important to first develop measurable and actionable goals for your social media strategy . Only then can you select the appropriate KPIs. If you include these from the beginning, you can also make the right decisions about content, advertising, budget and other resources. Make sure you review your KPIs on a six-month to annual basis. Because as soon as your business goals change, your KPIs must also be revised.

You should also avoid metrics that look good on gambling data spain paper but have nothing to do with the success of your business. For example, it's better to have an audience of a few fans who engage with your content and recommend your business than thousands of fans or followers who may not even be your real target audience.


reach
engagement
return on investment (ROI)
commitment and loyalty
Reach determines brand awareness
The KPIs that determine reach are usually relatively vague and detached. However, if your goals are tied to brand awareness and reaching as many users as possible, then these KPIs can be helpful.

Follower count : How many people follow your social channels?

Impressions : How often is your content viewed?

Mentions : How often is your brand mentioned on social channels?

Share of voice : How many people talk about your brand compared to the competition?