B2B Marketing Directors surveyed plan
Posted: Sun Dec 22, 2024 10:07 am
increase their investment in Influencer Marketing. B2B The B2B influencer (we will talk about them soon) tends to be an expert and a micro-influencer very adapted to very technical segments.
A classic that does not lose strength. Show the evidence (at least perceptive) and not so much the product. According to Hubspot, 42% of companies plan to increase investment in the creation and philippine phone number lookup dissemination of these products.
Inspire and educate over direct sales. Convince with confidence and data but with very human stories adapted to technical and B2B environments.
Consider alternative formats to text or classic b2b whitepapers, such as short-format videos or even audio interviews.
Increase B2B/Industrial Brand Awareness.
This is the main trend year after year, in a world (B2B/Industrial) where the trust that brands are able to create over time will mark the decision.
A classic that does not lose strength. Show the evidence (at least perceptive) and not so much the product. According to Hubspot, 42% of companies plan to increase investment in the creation and philippine phone number lookup dissemination of these products.
Inspire and educate over direct sales. Convince with confidence and data but with very human stories adapted to technical and B2B environments.
Consider alternative formats to text or classic b2b whitepapers, such as short-format videos or even audio interviews.
Increase B2B/Industrial Brand Awareness.
This is the main trend year after year, in a world (B2B/Industrial) where the trust that brands are able to create over time will mark the decision.