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For example, if your website traffic remains consistently high but your lead conversion rate is still declining

Posted: Sun Feb 02, 2025 6:54 am
by shishir.seoexpert1
Number of leads / number of website visitors * 100

The customer conversion rate (leads to customers) records the number of customers acquired in relation to the number of leads acquired in the same period.

Number of customers / number of leads * 100

The Fan Conversion Rate (Customers to Fans) in turn compares the number of recommending customers to the total number of customers of the company.

Number of recommenders / number of customers * 100

With these three metrics, you can identify negative gambling data greece developments and know where to address them. For example, if customers' willingness to recommend your company decreases or website traffic decreases, you can address these problems in a targeted manner. Since the conversion rates are given as a percentage, you can always see fluctuations at a glance.

Then you know you need to take a look at your website's conversion capabilities. Perhaps your forms are too long or your white papers are not meeting the needs of your buyer persona .

… and set new goals
Using conversion rates, you can calculate how many website visitors, leads, customers and referrers are required to achieve your goals. Use the experience values ​​you have achieved so far as a basis.

For example, how do you calculate the number of visitors needed to reach a certain number of new customers? So – how do you calculate the traffic required to achieve your goals?