The proportion of radio usage
Posted: Sun Feb 02, 2025 8:25 am
The massive decline in TV advertising is undoubtedly in line with the industry trend and is regrettable. Nevertheless, SRG media politicians could ask themselves why the well-functioning marketing company Publisuisse was dissolved five years ago and transferred to a joint organization with Ringier and Swisscom. And anyway: why is SRG investing a lot of personnel and financial resources in an "online-first" strategy that is not part of its licensed area of ​​responsibility and that undermines private providers?
But perhaps the whole thing was just a political lebanon rcs data trial balloon, cleverly launched in the "NZZ am Sonntag" to gauge the public's feelings. If not, it would certainly not be a disadvantage if the SRG were to "call back" its lobbyists in parliament. For the sake of the cause.
Would young people like to wear such a watch for radio research? (Image: Mediapulse)
Click to enlarge
The fact that radio usage via headphones cannot be recorded by the measurement system based on audio matching is inherent in the system - in other words, it is simply part of it. This fact is "well known", Mediapulse said in response to a query. However: " that occurs via headphones is estimated using alternative data sources (surveys) and, according to these sources, is still at a low level," writes Martin Weber, Senior Research Manager Radio at Mediapulse. In particular, recording headphone usage for radio would hardly increase its reach, because there are very few people who listen to the radio exclusively via headphones.
But perhaps the whole thing was just a political lebanon rcs data trial balloon, cleverly launched in the "NZZ am Sonntag" to gauge the public's feelings. If not, it would certainly not be a disadvantage if the SRG were to "call back" its lobbyists in parliament. For the sake of the cause.
Would young people like to wear such a watch for radio research? (Image: Mediapulse)
Click to enlarge
The fact that radio usage via headphones cannot be recorded by the measurement system based on audio matching is inherent in the system - in other words, it is simply part of it. This fact is "well known", Mediapulse said in response to a query. However: " that occurs via headphones is estimated using alternative data sources (surveys) and, according to these sources, is still at a low level," writes Martin Weber, Senior Research Manager Radio at Mediapulse. In particular, recording headphone usage for radio would hardly increase its reach, because there are very few people who listen to the radio exclusively via headphones.