Tamedia, on the other hand
Posted: Sun Feb 02, 2025 8:50 am
When "20 Minutes" started, it was considered a "dirty paper" in the classic sense. A label that at least guarantees longevity. Today, to put it bluntly, one can be happy that the younger generation still consumes a printed daily newspaper like "20 Minutes".
But it was by no means the case that "20 Minutes" was successful from the start. A few months earlier, the free newspaper "ZüriWoche" had ceased operations. Looking back, it is thanks to the mexico rcs data Norwegian publishing house Schibsted and the late investor Ernst Müller-Möhl, initiator Sacha Wigdorovits, publishing director Rolf Bollmann and the first editor-in-chief Urs Weber and his editorial team that the paper survived the first three difficult years at all. Nor was it the case that advertisers were fighting over the paper at the beginning. When Schibsted needed additional money for its foreign expansion into Spain and France, it offered its Swiss offshoot to various publishing houses and investors. "20 Minutes" was already highly profitable at the time. Ringier, the original candidate, lost the bidding war. took the plunge after a brutally ingenious threat from the then CEO Martin Kall. And gave the success story - with Rolf Bollmann on board - a further boost. “20 Minutes” was exactly the right product at the right time for Tamedia – and also a financial stroke of luck.
But it was by no means the case that "20 Minutes" was successful from the start. A few months earlier, the free newspaper "ZüriWoche" had ceased operations. Looking back, it is thanks to the mexico rcs data Norwegian publishing house Schibsted and the late investor Ernst Müller-Möhl, initiator Sacha Wigdorovits, publishing director Rolf Bollmann and the first editor-in-chief Urs Weber and his editorial team that the paper survived the first three difficult years at all. Nor was it the case that advertisers were fighting over the paper at the beginning. When Schibsted needed additional money for its foreign expansion into Spain and France, it offered its Swiss offshoot to various publishing houses and investors. "20 Minutes" was already highly profitable at the time. Ringier, the original candidate, lost the bidding war. took the plunge after a brutally ingenious threat from the then CEO Martin Kall. And gave the success story - with Rolf Bollmann on board - a further boost. “20 Minutes” was exactly the right product at the right time for Tamedia – and also a financial stroke of luck.