The paper has lost readers
Posted: Sun Feb 02, 2025 10:58 am
The situation in the readership market is also tense. and not a small amount: circulation has fallen over the last six years from 71,200 to 39,700 , and the number of subscriptions from 44,000 to 28,000 . Online, "Annabelle" has so far had its own editorial team with the aim of reaching other, younger women there. But the website is not a high-flyer. On annabelle.ch, usage time is just over two minutes with around 190,000 unique clients a month . This indicates that more and more people are getting information about "Annabelle" core topics - fashion, beauty, home and lifestyle - in other ways, in relevant blogs or on social media. But russia rcs data Sunday newspapers and the weekend supplements to daily newspapers also offer this kind of content.
The magazine "Annabelle" and the online portal will in future be managed by a joint editorial team. (Keystone/Gaetan Bally)
Another difficulty is that "Annabelle" has become more commercial in recent years. If the cooperation with external PR or content marketing suppliers is expanded further, the positioning will become even more blurred. This has a negative impact on the credibility of the brand. If the magazine, as announced, sources more content from platforms such as Refinery 29, this could backfire. "We inspire, entertain and empower our audience with contemporary and inclusive storytelling, intimate experiences and fresh perspectives," it says on refinery29.com - so there is nothing there about research or journalistic standards.
The magazine "Annabelle" and the online portal will in future be managed by a joint editorial team. (Keystone/Gaetan Bally)
Another difficulty is that "Annabelle" has become more commercial in recent years. If the cooperation with external PR or content marketing suppliers is expanded further, the positioning will become even more blurred. This has a negative impact on the credibility of the brand. If the magazine, as announced, sources more content from platforms such as Refinery 29, this could backfire. "We inspire, entertain and empower our audience with contemporary and inclusive storytelling, intimate experiences and fresh perspectives," it says on refinery29.com - so there is nothing there about research or journalistic standards.