Establish how the campaign will be measured
Posted: Sun Dec 22, 2024 10:25 am
How you measure your campaign will largely be determined by your SMART goal. While marketing campaigns that aim to promote a new product or service are usually measured taiwan telephone number using upsells, sales, and pre-orders, those targeting user engagement will look at metrics like blog shares, social shares, and email interactions instead.
If your campaign involves multiple marketing efforts, you’ll need to define how you’ll measure your success on each platform or medium. This way, you’ll not only be able to track how well you’re reaching your SMART goal overall, but you’ll also be able to accurately measure how your campaign is performing on each channel.
Define the audience for your campaign
For your marketing campaign to be effective, you need to define the right audience and then target these people effectively.
The best way of doing this is to initially figure out which stage of the sales funnel your campaign is targeting. Whether you’re aiming to reach people at the awareness, consideration, or decision stage of the funnel will ultimately determine your message.
If your campaign involves multiple marketing efforts, you’ll need to define how you’ll measure your success on each platform or medium. This way, you’ll not only be able to track how well you’re reaching your SMART goal overall, but you’ll also be able to accurately measure how your campaign is performing on each channel.
Define the audience for your campaign
For your marketing campaign to be effective, you need to define the right audience and then target these people effectively.
The best way of doing this is to initially figure out which stage of the sales funnel your campaign is targeting. Whether you’re aiming to reach people at the awareness, consideration, or decision stage of the funnel will ultimately determine your message.