What is Pay per click for?
Posted: Sun Dec 22, 2024 10:26 am
pay per click
PPC Ad Example.
In addition, there must be a label that clearly communicates the presence of a commercial agreement behind that positioning. Usually we read somewhere the wording "sponsored", "Advertising" or other similar formulas. Some formats also include the use of images and/or videos associated with PPC.
The fundamental mistake we can make when we start thailand business email list to evaluate the possibility of investing in PPC? Simple, we relegate this web marketing strategy only to sales or, in general, to some economic conversion. Surely the main objective of a Pay per click campaign can be to push commercial pages . Like landing or sales pages to transform the user into a direct customer.
But it is not always like this: the objectives of PPC can be different. For example, there is that of brand protection: I promote my company name to ensure that no one occupies the position. And when users search for me on Google, they always find my website, not that of competitors .
Sponsored for brand protection.
I can advertise online to increase the number of leads , to make myself known and improve the opinion of my work (brand awareness). Blog articles can also be promoted with PPC. In short, it is a complete tool and suitable for both transactional and informational purposes.
How does Pay per click work?
Assuming that there are substantial differences between platforms, such as Google and Facebook, PPC has a linear functioning. As an entrepreneur, I sign up for a sponsorship program and define how, where and why to appear in the results . Then, taking Google Ads (e.g. AdWords) as an example, I reach my control panel and choose the ad format.
PPC Ad Example.
In addition, there must be a label that clearly communicates the presence of a commercial agreement behind that positioning. Usually we read somewhere the wording "sponsored", "Advertising" or other similar formulas. Some formats also include the use of images and/or videos associated with PPC.
The fundamental mistake we can make when we start thailand business email list to evaluate the possibility of investing in PPC? Simple, we relegate this web marketing strategy only to sales or, in general, to some economic conversion. Surely the main objective of a Pay per click campaign can be to push commercial pages . Like landing or sales pages to transform the user into a direct customer.
But it is not always like this: the objectives of PPC can be different. For example, there is that of brand protection: I promote my company name to ensure that no one occupies the position. And when users search for me on Google, they always find my website, not that of competitors .
Sponsored for brand protection.
I can advertise online to increase the number of leads , to make myself known and improve the opinion of my work (brand awareness). Blog articles can also be promoted with PPC. In short, it is a complete tool and suitable for both transactional and informational purposes.
How does Pay per click work?
Assuming that there are substantial differences between platforms, such as Google and Facebook, PPC has a linear functioning. As an entrepreneur, I sign up for a sponsorship program and define how, where and why to appear in the results . Then, taking Google Ads (e.g. AdWords) as an example, I reach my control panel and choose the ad format.