Selling in this way reduces the number of salespeople
Posted: Thu Feb 06, 2025 4:41 am
The product-led growth model is where customers discover, try, and become paying customers of a product on their own, without ever talking to a salesperson. The product sells itself, hence the name “product-led” growth. This is important because over 80% of B2B buyers prefer to help themselves.
The product markets itself to incoming prospects without any interaction with company employees. You can structure the content of a free trial for customers in different ways:
Give them a “stripped down”, streamlined version sri lanka mobile database of your product for free, aka a freemium product
Create a 7, 14 or 30 day long free trial with full access to all features so they can see the true power of your tool
Give them an interactive demo or a playground with fake data to let them see what your product can do
Product-led growth teams let product usage data guide who to sell to. Instead of leaving prospects cold, product teams use product referrals and emails to drive free or trial users into paying customers. If the customer is an individual at a large organization like a Fortune 500 company, your sales team can identify them from their email address and contact them to discuss team or enterprise plans.
As a team, you can improve different parts of this funnel to increase overall revenue. While traditional sales and marketing involves a lot of talking to people and hand-holding, a product-led growth model is more self-service and can better scale to serve millions of customers.
The product markets itself to incoming prospects without any interaction with company employees. You can structure the content of a free trial for customers in different ways:
Give them a “stripped down”, streamlined version sri lanka mobile database of your product for free, aka a freemium product
Create a 7, 14 or 30 day long free trial with full access to all features so they can see the true power of your tool
Give them an interactive demo or a playground with fake data to let them see what your product can do
Product-led growth teams let product usage data guide who to sell to. Instead of leaving prospects cold, product teams use product referrals and emails to drive free or trial users into paying customers. If the customer is an individual at a large organization like a Fortune 500 company, your sales team can identify them from their email address and contact them to discuss team or enterprise plans.
As a team, you can improve different parts of this funnel to increase overall revenue. While traditional sales and marketing involves a lot of talking to people and hand-holding, a product-led growth model is more self-service and can better scale to serve millions of customers.