Common copywriting mistakes
Posted: Thu Feb 06, 2025 8:09 am
Make them curious to know more – “Click to see how little it would cost for us to completely redesign your website.”
Provide them with significant and indisputable value – “We’re 10 times cheaper than your current options. There’s absolutely no reason not to switch.”
Make people want more. That's how they'll fall in love with it.
Here are the most common copywriting mistakes I encounter:
It doesn't give the reader a real sense of the trouble you can solve.
Incoherent sentences with no logical connection.
Props with vague values. Every austria mobile database benefit should be specific.
Your final step is to eliminate unnecessary words.
Summarize:
First, brainstorm.
Then, express it in short sentences.
Next, switch to long-form copy using one of the four frameworks.
Refine your copy by using word order and closing bullet points.
Finally, keep your ad as concise as possible.
Here’s how this process fits into the higher-level ad experimentation process.
Provide them with significant and indisputable value – “We’re 10 times cheaper than your current options. There’s absolutely no reason not to switch.”
Make people want more. That's how they'll fall in love with it.
Here are the most common copywriting mistakes I encounter:
It doesn't give the reader a real sense of the trouble you can solve.
Incoherent sentences with no logical connection.
Props with vague values. Every austria mobile database benefit should be specific.
Your final step is to eliminate unnecessary words.
Summarize:
First, brainstorm.
Then, express it in short sentences.
Next, switch to long-form copy using one of the four frameworks.
Refine your copy by using word order and closing bullet points.
Finally, keep your ad as concise as possible.
Here’s how this process fits into the higher-level ad experimentation process.