What did Google do with EMD?

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Rina7RS
Posts: 470
Joined: Mon Dec 23, 2024 3:38 am

What did Google do with EMD?

Post by Rina7RS »

This is fundamentally unfair to legitimate companies and risky for users.

A paid movie streaming service that offers the best user experience and security is certainly preferable to a service that downloads malware to your hard drive and takes you through all sorts of nasty black hat practices.

In 2012, Matt Cutts, Google’s then-head of webspam , announced an algorithm change designed to reduce the number of low-quality exact-match domains in search results.

Cutts also tweeted: " The new Exact Match Domain EMD algorithm significantly impacted 0.6% of UK and US queries."

How do I stay on the right side of Google?
There are many examples of EMDs that have been able to maintain france mobile database high positions on the SERPs without fear of being penalized – cheapflightsom being one of the more notable examples.

It does this through legitimate, non-spam operations.

If you are a low-quality website, have an EMD and you are using spammy tactics – then you should definitely be worried.

If you’re a solid, genuine business that happens to have a brand name that also looks like an exact match domain, but is otherwise a bastion of trustworthy internet practices – then you should be fine.

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