Do you have enough traffic?
Posted: Thu Feb 06, 2025 9:26 am
If your website doesn’t get much traffic, AB testing will be almost impossible.
Why?
Because your test will not reach statistical significance.
Most optimizers consider results to be legal at 90-95% statistical significance.
Luckily, you can easily find out if your site has enough traffic for an AB test using Optimizely’s sample size calculator .
optimization
Simply enter the page's current conversion rate, the morocco mobile database desired conversion rate improvement, and the statistical significance level.
Optimization-Form
The tool will let you know how many visitors you need to reach significance with your test.
Optimization-Results
First, split the content of the comparison test
One of the biggest questions people have about split testing is:
"What do I test first?"
This is a hard question to answer. After all: you can test a million things on your site, from headlines to pricing to button copy.
Why?
Because your test will not reach statistical significance.
Most optimizers consider results to be legal at 90-95% statistical significance.
Luckily, you can easily find out if your site has enough traffic for an AB test using Optimizely’s sample size calculator .
optimization
Simply enter the page's current conversion rate, the morocco mobile database desired conversion rate improvement, and the statistical significance level.
Optimization-Form
The tool will let you know how many visitors you need to reach significance with your test.
Optimization-Results
First, split the content of the comparison test
One of the biggest questions people have about split testing is:
"What do I test first?"
This is a hard question to answer. After all: you can test a million things on your site, from headlines to pricing to button copy.