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Posted: Mon Feb 10, 2025 10:37 am
Emails as a driver of digital sales
Cold calling and standardized sales conversations are a thing of the past. Today it's about getting to know potential buyers and responding to them individually. This response is very convenient via email. Sales emails promise more success the better they are tailored to their recipients.
To generate information about a recipient for doctor database the initial phase, you can simply google the name of a prospect or their company or take a look at existing social media profiles.
It is ideal to contact leads who have already interacted with your website or your content. And to qualify them further, emails are better suited than, for example, the classic cold call . Targeted sales emails are more likely to create the effect of accompanying the customer journey, a keep me company situation.
This support establishes your company's expertise parallel to the customer journey, without the disruptive aspects of classic cold calling. Every sales approach, every initial contact, but also the follow-up of your acquisition, a company presentation or a personal introduction to the customer can be handled elegantly in this way.
Read more about the
Customer Journey Definition: Accompanying the customer experience in a structured manner.
customer acquisition in the foreground
Contacting customers via email is both the beginning and the further progress of a digital sales strategy. Ideally, your emails are embedded in workflows. This means that they are prospecting tools that can be used to accompany the steps of every customer journey.
Cold calling and standardized sales conversations are a thing of the past. Today it's about getting to know potential buyers and responding to them individually. This response is very convenient via email. Sales emails promise more success the better they are tailored to their recipients.
To generate information about a recipient for doctor database the initial phase, you can simply google the name of a prospect or their company or take a look at existing social media profiles.
It is ideal to contact leads who have already interacted with your website or your content. And to qualify them further, emails are better suited than, for example, the classic cold call . Targeted sales emails are more likely to create the effect of accompanying the customer journey, a keep me company situation.
This support establishes your company's expertise parallel to the customer journey, without the disruptive aspects of classic cold calling. Every sales approach, every initial contact, but also the follow-up of your acquisition, a company presentation or a personal introduction to the customer can be handled elegantly in this way.
Read more about the
Customer Journey Definition: Accompanying the customer experience in a structured manner.
customer acquisition in the foreground
Contacting customers via email is both the beginning and the further progress of a digital sales strategy. Ideally, your emails are embedded in workflows. This means that they are prospecting tools that can be used to accompany the steps of every customer journey.