What is a topic cluster?
Posted: Mon Feb 10, 2025 10:54 am
As soon as a customer engages with your topic, you should be the association in their mind – this is the common purpose of SEO optimization and content strategy and represents the actual inbound marketing goal.
This forms the basis for a good content strategy to find topic clusters that address the pain points of your buyer persona and answer your open questions.
A topic cluster describes a topic area , represented linkedin database by a topic core and defined by the sum of the associated detailed topics.
On the Internet, the topic structure of your publications and posts reflects your topic clusters. Search engines divide your posts into two categories for classification and improved interpretation:
Pillar content: Pillar content is a content element that focuses on your main topic. As a keyword, it introduces your potential visitors to a higher-level topic, describes the sub-aspects of the topic and thus starts the process of a possible conversion.
Cluster content: A number of different subtopics are then linked to the pillar content as partial aspects - the cluster content. It serves to generate more visibility across the largest possible range of topics and thus increase the traffic of the pillar content.
A tip: Feel free to use evergreen content so that you can benefit from your successful content in the long term.
This forms the basis for a good content strategy to find topic clusters that address the pain points of your buyer persona and answer your open questions.
A topic cluster describes a topic area , represented linkedin database by a topic core and defined by the sum of the associated detailed topics.
On the Internet, the topic structure of your publications and posts reflects your topic clusters. Search engines divide your posts into two categories for classification and improved interpretation:
Pillar content: Pillar content is a content element that focuses on your main topic. As a keyword, it introduces your potential visitors to a higher-level topic, describes the sub-aspects of the topic and thus starts the process of a possible conversion.
Cluster content: A number of different subtopics are then linked to the pillar content as partial aspects - the cluster content. It serves to generate more visibility across the largest possible range of topics and thus increase the traffic of the pillar content.
A tip: Feel free to use evergreen content so that you can benefit from your successful content in the long term.