Continuously innovate, consolidate ecological alliances, and highlight long-term value potential
Posted: Mon Feb 10, 2025 11:29 am
In 2024, WeMall was awarded the title of Tencent Advertising Marketing Science Pilot Partner for its outstanding performance. The winning of this honor further demonstrates WeMall’s leading position and outstanding capabilities in the field of precision marketing.
After years of hard work, WeMall has achieved outstanding results in the field of retail digitalization, and its services have widely covered leading companies in many industries. As of June 30, 2024, among the customers served by WeMall, the top 100 fashion retailers account for 47%, the top 100 commercial real estate companies account for 43%, and the top 100 convenience chains account for 40%. In addition, the financial report data also shows that WeMall's "industry solutions" continue to occupy investor data market share and maintain steady growth in the apparel, fast-moving consumer goods, building materials and other industries. The number of top 100 cooperating merchants accounted for 43%, 21%, and 19% respectively, with year-on-year growth of 19%, 163%, and 111% respectively. These data fully demonstrate WeMall’s profound accumulation and strong market competitiveness in the field of retail digitalization.
From the current perspective, in a rapidly changing market environment, the long-term and stable development of an enterprise is inseparable from continuous innovation and the continuous consolidation of its business fundamentals. As a pioneer in the field of retail digitalization, WeMall not only continues to innovate in technology, but also actively lays out its ecological layout. Through in-depth cooperation with important partners such as Tencent, it continues to consolidate its position in the market.
Among them, WeChat’s multi-scenario alliance sales model has been continuously iterated and upgraded in recent years to adapt to market changes and consumer needs.
In December 2024, the model launched the recommendation and sales capability, allowing sales influencers to recommend products more accurately, and at the same time realized the attribution function of sharing product cards and product links, which provided merchants and sales influencers with more accurate data analysis, helping them optimize their sales strategies. In addition, functions such as gift sending and alliance product opening have been introduced to enrich the scenarios and means of bringing goods and bring more shopping fun to consumers.
After years of hard work, WeMall has achieved outstanding results in the field of retail digitalization, and its services have widely covered leading companies in many industries. As of June 30, 2024, among the customers served by WeMall, the top 100 fashion retailers account for 47%, the top 100 commercial real estate companies account for 43%, and the top 100 convenience chains account for 40%. In addition, the financial report data also shows that WeMall's "industry solutions" continue to occupy investor data market share and maintain steady growth in the apparel, fast-moving consumer goods, building materials and other industries. The number of top 100 cooperating merchants accounted for 43%, 21%, and 19% respectively, with year-on-year growth of 19%, 163%, and 111% respectively. These data fully demonstrate WeMall’s profound accumulation and strong market competitiveness in the field of retail digitalization.
From the current perspective, in a rapidly changing market environment, the long-term and stable development of an enterprise is inseparable from continuous innovation and the continuous consolidation of its business fundamentals. As a pioneer in the field of retail digitalization, WeMall not only continues to innovate in technology, but also actively lays out its ecological layout. Through in-depth cooperation with important partners such as Tencent, it continues to consolidate its position in the market.
Among them, WeChat’s multi-scenario alliance sales model has been continuously iterated and upgraded in recent years to adapt to market changes and consumer needs.
In December 2024, the model launched the recommendation and sales capability, allowing sales influencers to recommend products more accurately, and at the same time realized the attribution function of sharing product cards and product links, which provided merchants and sales influencers with more accurate data analysis, helping them optimize their sales strategies. In addition, functions such as gift sending and alliance product opening have been introduced to enrich the scenarios and means of bringing goods and bring more shopping fun to consumers.