Our client came to us in late 2023
Posted: Tue Feb 11, 2025 5:08 am
Prioritization without an order . Although the sitemap file included <priority> tags , they were not assigned in a logical manner. As a result, the search engine was skipping some of the site's most important pages and focusing on others.
Non-canonical URLs . The sitemap included multiple versions of the same page, with different URL types. One page, for example, was listed with four different UR To fix this, we cleaned up the sitemap of non-canonical versions and set up 301 redirects for the duplicate versions.
Out-of-date sitemap with a 2021 sitemap. In belgium mobile database those two years, their website had incorporated a fair amount of content. However, the sitemap had not been updated, so it was not indexed. After manually updating it, we incorporated an automatic update system, which made the sitemap immediately show the changes that were made on each page of the site.
Broken links and blocked URLs . Some of the URLs in the file we received from our client led to 404 pages. This, in addition to consuming site resources, frustrated customers, negatively affecting their reaction to the site. Other URLs were blocked by the robots.txt file, which prevented search engines from crawling them. What did we do? First, we checked all the links and removed the broken ones. Second, we reviewed the robots.txt file and adjusted its rules so that the URLs in the sitemap could be crawled.
Errors in XML formatting . We've all missed a letter when typing. But when we're talking about XML files, one letter too many or too few can make all our efforts worthless. Badly closed tags, forgetting the XML declaration, syntax errors... Anything can happen. The best way to prevent this and not upload a file with errors? Run it through an XML validator to check that nothing is out of place.
Tools and Resources to Improve Your Sitemap.
If the meat (or portobello mushrooms) lacked salt during cooking, we can add it later. Something similar happens with sitemaps: the story does not end when they are uploaded to the server, but they must be further optimized . At least to obtain the best possible result.
Email has been a part of our daily lives for so long that it is sometimes difficult to see it as the great marketing resource that it is. That is why we were not surprised to discover, months ago, that a new client, desperate to increase their sales, was not using email marketing campaigns as part of their strategy. A serious mistake: if certain tricks become old, it is not for nothing.
Certainly, email campaigns are one of the most effective ways to boost a company's sales , communicate news and promote products . Do you want to know why? Then, keep reading.
Non-canonical URLs . The sitemap included multiple versions of the same page, with different URL types. One page, for example, was listed with four different UR To fix this, we cleaned up the sitemap of non-canonical versions and set up 301 redirects for the duplicate versions.
Out-of-date sitemap with a 2021 sitemap. In belgium mobile database those two years, their website had incorporated a fair amount of content. However, the sitemap had not been updated, so it was not indexed. After manually updating it, we incorporated an automatic update system, which made the sitemap immediately show the changes that were made on each page of the site.
Broken links and blocked URLs . Some of the URLs in the file we received from our client led to 404 pages. This, in addition to consuming site resources, frustrated customers, negatively affecting their reaction to the site. Other URLs were blocked by the robots.txt file, which prevented search engines from crawling them. What did we do? First, we checked all the links and removed the broken ones. Second, we reviewed the robots.txt file and adjusted its rules so that the URLs in the sitemap could be crawled.
Errors in XML formatting . We've all missed a letter when typing. But when we're talking about XML files, one letter too many or too few can make all our efforts worthless. Badly closed tags, forgetting the XML declaration, syntax errors... Anything can happen. The best way to prevent this and not upload a file with errors? Run it through an XML validator to check that nothing is out of place.
Tools and Resources to Improve Your Sitemap.
If the meat (or portobello mushrooms) lacked salt during cooking, we can add it later. Something similar happens with sitemaps: the story does not end when they are uploaded to the server, but they must be further optimized . At least to obtain the best possible result.
Email has been a part of our daily lives for so long that it is sometimes difficult to see it as the great marketing resource that it is. That is why we were not surprised to discover, months ago, that a new client, desperate to increase their sales, was not using email marketing campaigns as part of their strategy. A serious mistake: if certain tricks become old, it is not for nothing.
Certainly, email campaigns are one of the most effective ways to boost a company's sales , communicate news and promote products . Do you want to know why? Then, keep reading.