The price of a lead was much lower
Posted: Tue Feb 11, 2025 5:18 am
The first months passed. They showed that it was impossible to add queries to the manual optimization structure. Than the same indicator in MK and was clearly not commensurate with the labor costs invested in it.
The graph shows comparative half-year statistics of our experiment with the dynamics of conversion prices and target actions. Over the observed 26 weeks, the CPL index in Standard lagged Gansu cell phone number list behind the corresponding indicator in Master by almost 40%.
The dynamics cannot be considered absolute; there were months when these indicators remained at the same level, and sometimes they changed in the championship.
Automatic RK in the campaign wizard
We noticed that MK and SK retain a clear conversion and capacity difference. Over six months of parallel placement, MK delivered about 95 weekly conversions into purchases, while SK lagged behind by 5 times, bringing only 16 purchases per week.
Branded RK with manual optimization
Of course, the new software product simplifies the life of a marketer, but it is impossible to completely eliminate manual routine from practice. Any professional understands this intuitively.
The graph shows comparative half-year statistics of our experiment with the dynamics of conversion prices and target actions. Over the observed 26 weeks, the CPL index in Standard lagged Gansu cell phone number list behind the corresponding indicator in Master by almost 40%.
The dynamics cannot be considered absolute; there were months when these indicators remained at the same level, and sometimes they changed in the championship.
Automatic RK in the campaign wizard
We noticed that MK and SK retain a clear conversion and capacity difference. Over six months of parallel placement, MK delivered about 95 weekly conversions into purchases, while SK lagged behind by 5 times, bringing only 16 purchases per week.
Branded RK with manual optimization
Of course, the new software product simplifies the life of a marketer, but it is impossible to completely eliminate manual routine from practice. Any professional understands this intuitively.