Common SEO mistakes
Posted: Tue Feb 11, 2025 5:43 am
We consulted our SEO experts and they recommend that you be careful with the following:
Getting carried away by search volumes : In many cases, tools like SEMrush or Ahrefs can present search volumes that are different and can lead to confusion. The truth is that it is an estimate, you should not take it literally, the trend and intention of the keyword being even more important.
Creating identical content on the site : Stuffing switzerland mobile database the site with identical content encourages cannibalization of content and of the keywords themselves. You should also use the <canonical> meta tag on the main pages and other similar ones so that Google robots know which are the most important.
Publishing content and not taking care of facilitating its indexation : the content must be published and reviewed so that Google can index it more easily . It is worth clarifying that, in many cases, it is necessary to review the site's Sitemap, review the internal linking and request indexing from Google Search Console.
Using heavy images : One of the most important factors for any website is usability. If you load it with very heavy images (using formats like PNG or JPG) you can slow it down. Ideally, you can use formats like WebP or AVIF to lighten the operation of the site.
Do not generate external links : it is necessary that the site and its publications have quality organic backlinks to increase the authority of said website and allow search engines to raise its positioning.
Common mistakes in SEM
When it comes to SEM , I spoke to Marina Do Pico, our Mid-Senior PPC Analyst, and she shared with me these common mistakes and what to do to fix them:
Getting carried away by search volumes : In many cases, tools like SEMrush or Ahrefs can present search volumes that are different and can lead to confusion. The truth is that it is an estimate, you should not take it literally, the trend and intention of the keyword being even more important.
Creating identical content on the site : Stuffing switzerland mobile database the site with identical content encourages cannibalization of content and of the keywords themselves. You should also use the <canonical> meta tag on the main pages and other similar ones so that Google robots know which are the most important.
Publishing content and not taking care of facilitating its indexation : the content must be published and reviewed so that Google can index it more easily . It is worth clarifying that, in many cases, it is necessary to review the site's Sitemap, review the internal linking and request indexing from Google Search Console.
Using heavy images : One of the most important factors for any website is usability. If you load it with very heavy images (using formats like PNG or JPG) you can slow it down. Ideally, you can use formats like WebP or AVIF to lighten the operation of the site.
Do not generate external links : it is necessary that the site and its publications have quality organic backlinks to increase the authority of said website and allow search engines to raise its positioning.
Common mistakes in SEM
When it comes to SEM , I spoke to Marina Do Pico, our Mid-Senior PPC Analyst, and she shared with me these common mistakes and what to do to fix them: