Compliance Is Just the Start
Posted: Tue Feb 11, 2025 6:28 am
Most marketers are familiar with the biggest consumer privacy regulations, including the GDPR and the California Consumer Privacy Act (CCPA). These laws dictate how companies can collect consumer data transparently and fairly, namely by informing all consumers about the intent of collection.
Non-compliance can result in massive fines and irreparable harm to a company’s reputation. For instance, in April 2024, healthcare company Kaiser Permanente reported the inadvertent sharing of 13.4 million thailand whatsapp number data customers’ personal information, including IP addresses, with third-party advertisers. Although fines haven’t been established in this case, the sharing itself may open Kaiser to heightened customer scrutiny.
However, adhering to data privacy regulations should be the bare minimum. We know that consumers are more privacy-conscious than ever before. They’re willing to spend more – and more often – with companies they trust. So, the question becomes: How can companies uplevel their data privacy strategy to meet and even exceed consumer expectations?
Non-compliance can result in massive fines and irreparable harm to a company’s reputation. For instance, in April 2024, healthcare company Kaiser Permanente reported the inadvertent sharing of 13.4 million thailand whatsapp number data customers’ personal information, including IP addresses, with third-party advertisers. Although fines haven’t been established in this case, the sharing itself may open Kaiser to heightened customer scrutiny.
However, adhering to data privacy regulations should be the bare minimum. We know that consumers are more privacy-conscious than ever before. They’re willing to spend more – and more often – with companies they trust. So, the question becomes: How can companies uplevel their data privacy strategy to meet and even exceed consumer expectations?