Social Monitoring is an essential part of our Social Media strategy . It requires constant understanding and analysis, knowledge of the ICT Sector and the functioning of B2B companies . Social monitoring encompasses the entire ICT industry or Sector to which we belong and encompasses all departments of the same B2B company : Finance, Marketing, Sales, Management, etc.
Just as there are different social platforms, there freight forwarder email list are also different ways to monitor the same target or target audience from the point of view of the different departments of a B2B company .
Below we detail the main Social Media Monitoring profiles that can be part of our Online Marketing strategy :
sales through social networks
Social Monitoring for Marketing Departments
Marketing managers must collect information from social networks to help create better online marketing campaigns , help the sales team close more deals and build customer loyalty.
Social Media managers within an Online Marketing team must see themselves as the point of reference for the objectives of the different departments involved in the project.
They should focus their monitoring on the activity of the different contacts and target audience based on the product or service that may interest them, as well as on the conversation they have about words and phrases that are part of the core of our B2B company in the ICT Sector .