How SMS Loyalty Programs Can Increase Retention Rates
Posted: Tue Feb 11, 2025 8:31 am
Komal Helyer is an award-winning Fractional CMO with over 20 years of experience in email and digital marketing. Businesses optimizing the customer journey with technology What/why: When you sit down to write an email, it’s easy to forget all of the interactions you’ve had with your audience. One person may have bought something from your store and gotten several transactional emails in the past day. Another may have signed up for a lead magnet and are currently receiving your welcome emails. You might have just talked to a third on the phone.
“In 2023, technology and aggregated data will give us a much better algeria whatsapp data understanding of our customers and our relationships with them.” Radek Kaczynski, Founder and CEO at Bouncer What to do: Map out the potential journeys of your customers and identify places where you can improve your messaging, or send more or fewer emails. Radek Kaczynski is Founder and CEO @ Bouncer, an experienced deliverability expert and e-mail verification consultant, and a believer in the possibility of improving human to human e-mail communication. Technology consolidation — using as few platforms as possible for what you need What: With platforms like AppSumo constantly enticing you to try new tools, you may have found yourself using a multitude of technologies for different tasks.
According to our experts, one of 2023’s email marketing trends will be the year of consolidating your marketing technology (martech). “One of the big trends that I think everyone should be focused on in 2023 is making sure that every organization fully understands their current martech strategy.” Spencer Kollas, VP, Client Partner at Merkle Why: “A seamless user experience will save people’s time and improve their focus,” says Radek Kaczynski, Founder and CEO at Bouncer. “For example, email marketing or marketing automation solutions might integrate with the best email verification API… and provide powerful email verification functionalities inside.
“In 2023, technology and aggregated data will give us a much better algeria whatsapp data understanding of our customers and our relationships with them.” Radek Kaczynski, Founder and CEO at Bouncer What to do: Map out the potential journeys of your customers and identify places where you can improve your messaging, or send more or fewer emails. Radek Kaczynski is Founder and CEO @ Bouncer, an experienced deliverability expert and e-mail verification consultant, and a believer in the possibility of improving human to human e-mail communication. Technology consolidation — using as few platforms as possible for what you need What: With platforms like AppSumo constantly enticing you to try new tools, you may have found yourself using a multitude of technologies for different tasks.
According to our experts, one of 2023’s email marketing trends will be the year of consolidating your marketing technology (martech). “One of the big trends that I think everyone should be focused on in 2023 is making sure that every organization fully understands their current martech strategy.” Spencer Kollas, VP, Client Partner at Merkle Why: “A seamless user experience will save people’s time and improve their focus,” says Radek Kaczynski, Founder and CEO at Bouncer. “For example, email marketing or marketing automation solutions might integrate with the best email verification API… and provide powerful email verification functionalities inside.