Forex Dataset

But what we haven't seen is the use of this term on a broader level, as a different marketing approach. Let's start with our definition: “a content experience is the flow of relevant, rich and carefully created content that engages the audience throughout the entire purchasing journey and over time.” in other words, when creating your content strategy you need to think that your audience will interact with you in different ways, through different channels and formats, but that they are all part of the same experience.

Marketers need to design this experience so that everything is australia whatsapp data connected, where we act as a guide during the journey of valuable content for the entire audience, from the perspective of the person consuming this material. Okay, you might be thinking: this sounds a lot like content marketing. And you're right. This remains a content-based strategy, with different types of content and tactics.

But marketing is what we do, experience is what reaches the audience. is not easy to change the way we work, and we, marketing professionals, have focused a lot on tools, technologies and processes. All of these are important, but they are just means to an end: providing a great experience, and then the results will come.