Lead Nurturing Campaign - Step 4:
Posted: Tue Feb 11, 2025 9:38 am
Good content is an ongoing process . Simply start by making your company's expertise transparent. Invite your experts - your foremen, engineers, product designers, service employees, etc. - these specialists are best placed to pour the useful aspects of your company into simple publications from their professional perspective. Include all departments. Combined with your corporate design, this creates valuable publications of your knowledge that can be used in a variety of ways as a service offering. ESPECIALLY in lead nurturing.
Set a Schedule
Your lead nurturing campaign - like any sales process - follows line database a set cycle that you should follow. This affects how much, when and how you send your emails. Here are the answers:
HOW MUCH - 1 to 5 is the recommended amount of emails you send to assigned leads in a campaign. This can be varied as a guideline based on the complexity of your offer, lead preferences and their actual qualification level.
WHEN - Be patient, lead nurturing takes time and is designed for long-term success. To create the optimal schedule, experiment and find out what works best for your leads. Recommendation: Give them a little more time rather than being pushy.
HOW - Also, consider your proven sales cycle. For example, if it is 30 days, your campaign could include an email on the 1st, 8th, 15th, 20th and 30th day after the conversion.
Lead Nurturing Campaign - Step 5:
Measure and Improve
To continually improve your lead nurturing campaign, you should measure your success regularly. To do this, track your emails and link them to your set goals.
Set a Schedule
Your lead nurturing campaign - like any sales process - follows line database a set cycle that you should follow. This affects how much, when and how you send your emails. Here are the answers:
HOW MUCH - 1 to 5 is the recommended amount of emails you send to assigned leads in a campaign. This can be varied as a guideline based on the complexity of your offer, lead preferences and their actual qualification level.
WHEN - Be patient, lead nurturing takes time and is designed for long-term success. To create the optimal schedule, experiment and find out what works best for your leads. Recommendation: Give them a little more time rather than being pushy.
HOW - Also, consider your proven sales cycle. For example, if it is 30 days, your campaign could include an email on the 1st, 8th, 15th, 20th and 30th day after the conversion.
Lead Nurturing Campaign - Step 5:
Measure and Improve
To continually improve your lead nurturing campaign, you should measure your success regularly. To do this, track your emails and link them to your set goals.