Where should your ad be presented? Identify the right campaign type
Posted: Tue Feb 11, 2025 9:48 am
Google Ads campaigns are usually made up of several groups of ads. It is not unusual for several Ads campaigns to be active at the same time. Your actual marketing goal should determine your choice of campaign type.
Also interesting: When and how do Google Ads campaigns really pay off?
Your settings within your Google Ad account are the amazon database basis for designing a campaign according to your own ideas and objectives. The exact settings options change with each campaign type, which you have ideally defined beforehand. That's why setting up Google Ads should always start with a clear campaign goal.
Of course, the selection of the right campaign settings should be based on your company's overall online marketing strategy. Because ad campaigns are only useful as part of an overall concept of your digital marketing.
Also interesting: The ranking of Google Ads ads
The campaign type determines where your ads are shown to users.
The type selection also determines the ad formats available.
Google’s current campaign types are:
Search campaign
automated type that saves time thanks to easier administration
Campaign for maximum performance
should find customers with high sales potential on all channels
What goal do you want to achieve? Choosing the right campaign type for Google Ads
The correct selection of the type can only be made based on your campaign goal. That is:
Choose the campaign type that offers the most benefits for your advertising goals in Ads. Here is the exact overview.
Also interesting: When and how do Google Ads campaigns really pay off?
Your settings within your Google Ad account are the amazon database basis for designing a campaign according to your own ideas and objectives. The exact settings options change with each campaign type, which you have ideally defined beforehand. That's why setting up Google Ads should always start with a clear campaign goal.
Of course, the selection of the right campaign settings should be based on your company's overall online marketing strategy. Because ad campaigns are only useful as part of an overall concept of your digital marketing.
Also interesting: The ranking of Google Ads ads
The campaign type determines where your ads are shown to users.
The type selection also determines the ad formats available.
Google’s current campaign types are:
Search campaign
automated type that saves time thanks to easier administration
Campaign for maximum performance
should find customers with high sales potential on all channels
What goal do you want to achieve? Choosing the right campaign type for Google Ads
The correct selection of the type can only be made based on your campaign goal. That is:
Choose the campaign type that offers the most benefits for your advertising goals in Ads. Here is the exact overview.