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These 5 factors determine the ranking of your Google Ads

Posted: Tue Feb 11, 2025 10:19 am
by Shishirgano9
billing per click
That's why it's important that your ads and the environment around them are relevant and of good quality so that Google can recognize them as such and click on them by searchers. Because the more of them are clicked on, the more Google earns.

In keeping with this, the most common way to bill viber database Google text ads is to pay for clicks on these ads. This is called the cost-per-click model, or CPC for short. This means that you only pay when a user finds your ad interesting and clicks on it, thus visiting pages of your company, such as landing pages or websites.

In the Google Ads system, you specify in advance how much you would pay for a click on the ad (maximum CPC bid) and how high your average costs per day can be.

Maximum here means an upper limit that is rarely reached. You usually pay less than your maximum bid.

How is the actual CPC calculated?
The actual CPC, i.e. the price you ultimately pay to Google, depends on the ranking of your Google Ads ad.

This, in turn, is not only determined by content and quality criteria . It also depends on bids from your competitors and the set minimum price . This minimum price is also called the limit.