With this knowledge, m

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arketing teams are able to create specific retention campaigns to drive repeat purchases with relevant offers. In this case, they are able to offer a $10 gift card if you purchase a recurring staple, baby formula.

2. Identify returning customers and create personalized web experiences for them ft. Bookings.com

One of the easiest behavior based customer segments you can impl cell phone directory india ement is new vs returning customers. We showed how important returning visitors are in our study here.


While there are abundant resources on welcome campaigns, there are very few examples of creating personalized experiences for returning customers. Bookings.com offers just that. When you return to their site, they immediately welcome you back and offer their strongest value proposition to sign in - "Sign in to see deals of up to 50% off".

This helps maximize Bookings.com ability to identify anonymous visitors into known customers and enrich their customer profiles.

3. Create relevant offers to move customers to a new customer segment ft. Starbucks

Our next customer segment analysis example comes from Starbucks. We feature Starbucks often because of how well they execute.


Here, they present specific offers to non Rewards Members to try and convert them to their loyalty program. Starbucks knows the value of these members, who generate well over half of all Starbucks revenue and serves to help unify data across channels.

Above, the offer is time constrained to a week to manufacture urgency an