What are event triggers?
Posted: Mon Dec 23, 2024 4:16 am
Ensuring relevance is one of the most important things you can do when designing and creating a campaign. Unfortunately, it isn’t always possible to plan this in marketing because how a customer may respond to a specific marketing message can change quickly.
So how can you automate your campaigns so that you can react to such changes on the fly?
Event triggers are usually events croatia phone number example that can be defined as triggers for sending certain marketing messages. A typical distinction is made between event triggers that are:
Time-based
Internal
External
While time-based triggers mostly relate to a date in a customer's personal profile – such as a birthday or anniversary – and are therefore relatively easy to plan, internal triggers are based on specific actions of a customer. This makes them difficult to plan because they can be behavioural as well as transaction-based.
So how can you automate your campaigns so that you can react to such changes on the fly?
Event triggers are usually events croatia phone number example that can be defined as triggers for sending certain marketing messages. A typical distinction is made between event triggers that are:
Time-based
Internal
External
While time-based triggers mostly relate to a date in a customer's personal profile – such as a birthday or anniversary – and are therefore relatively easy to plan, internal triggers are based on specific actions of a customer. This makes them difficult to plan because they can be behavioural as well as transaction-based.