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Referral Programs for Lead Generation

Posted: Wed Feb 12, 2025 4:55 am
by badabunsebl25
Keeping this customer happy and coming back for more is one of the most important parts of the customer journey. Indeed, once a customer has made a purchase or signed up for a service, the onboarding and education stage ensures they know how to get the most out of their investment. These emails help set the stage for a positive experience and reduce churn.Onboarding and education emails could include: Welcome seriesTutorials or how-to guidesFAQs and troubleshooting tipsSo, let’s say you work for a SaaS company. You might send a series of onboarding emails showing users how to navigate the platform, starting with “Getting Started: Your First Steps to Success.

” This makes their experience with your service more successful and cyprus whatsapp data rewarding, ensuring that they get the most of your product and, you guessed it: it keeps them coming back to you as a customer. In the below email marketing campaign example, Silly George sent out a post-purchase how-to guide in order to educate the customer on how to get the most out of the product. They could follow this with an FAQ email, and then another email that features different video tutorials. This helps make the customer experience more seamless and enjoyable.

email customer journey example education stageIn the below example, quip sends a post-purchase email that includes tutorials on how to refill, refresh, and track the product, making sure that the customer purchase flows from start to finish. They might send other emails during this stage with video tutorials on how best to brush. email-journey-example-education-stage5. Upsells & Cross-SellsWith trust established, the upsell and cross-sell stage focuses on encouraging customers to explore additional products or services. This is ever so important, as existing customers can be one of your greatest sources of business, and they ensure ongoing success.