Some actions that a company can promote in this regard are
Posted: Wed Feb 12, 2025 7:54 am
That is, try to add emotion to the stories you tell your customers, making them funnier and awakening some kind of anxiety or surprise in consumers.
asking provocative questions on the company's social media profile;
making statements that defy common sense;
share different ways of carrying out everyday activities.
Use simple language
When we use very complicated vocabulary, the words can convey a sense that the message chinese singapore phone number list is too rational.
Since our goal is to bring more emotion to the action, it is best to use simpler terms, preferably ones that induce some feeling.
Consider the word "free," for example.
When used in the context of the tasting phase of a new product or service, it can trigger emotions of happiness – after all, you won't have to pay to try it.
The same goes for an e-commerce that offers free shipping; the customer feels gratified for not having to pay this expense.
However, be careful with the indiscriminate use of words, which can generate an unwanted effect.
Inserting the word "free" into a branded shoe site can send the wrong message and devalue the brand.
asking provocative questions on the company's social media profile;
making statements that defy common sense;
share different ways of carrying out everyday activities.
Use simple language
When we use very complicated vocabulary, the words can convey a sense that the message chinese singapore phone number list is too rational.
Since our goal is to bring more emotion to the action, it is best to use simpler terms, preferably ones that induce some feeling.
Consider the word "free," for example.
When used in the context of the tasting phase of a new product or service, it can trigger emotions of happiness – after all, you won't have to pay to try it.
The same goes for an e-commerce that offers free shipping; the customer feels gratified for not having to pay this expense.
However, be careful with the indiscriminate use of words, which can generate an unwanted effect.
Inserting the word "free" into a branded shoe site can send the wrong message and devalue the brand.