This strategy is focused on a specific segment
Posted: Wed Feb 12, 2025 8:18 am
Kotler's Competitive Strategies
This concept was developed by American economist Philip Kotler. The researcher came to the conclusion that strategies should be implemented depending on the organization's position in the market relative to its competitors.
1. Leader of its niche . With this unique strategy, the company occupies a dominant position in the market by increasing sales volumes, expanding sales geography, and other methods. The two main tasks of the leader are to expand and strive to maintain first place with all their might.
2. Contender. In this case, the company tries to push the leader by increasing its bolivia phone number list market share and an active, aggressive strategy of competitive struggle. Contenders usually try to dump, launch advertising campaigns, improve the quality of products. They often look for weak points in leaders and try to surpass them in these aspects.
3. Follower or follower. Such companies, for example, do not seek to directly compete with leaders and challengers, or to invent, perhaps, something unique. They copy the leader's technologies or successful strategies and focus on maintaining their position in the market.
They can offer affordable alternatives to popular products. This helps them maintain a stable customer base without investing heavily in innovation and competition.
4. Niche player. In general terms, and is similar to Porter's focusing strategy. Niche players are small companies that choose a narrow, specialized niche and concentrate on a specific target audience.
Other competitive strategies of the firm
In fact, there are many variants, classifications, subtypes of competitive strategies. Let us briefly list several more popular areas of company development.
This concept was developed by American economist Philip Kotler. The researcher came to the conclusion that strategies should be implemented depending on the organization's position in the market relative to its competitors.
1. Leader of its niche . With this unique strategy, the company occupies a dominant position in the market by increasing sales volumes, expanding sales geography, and other methods. The two main tasks of the leader are to expand and strive to maintain first place with all their might.
2. Contender. In this case, the company tries to push the leader by increasing its bolivia phone number list market share and an active, aggressive strategy of competitive struggle. Contenders usually try to dump, launch advertising campaigns, improve the quality of products. They often look for weak points in leaders and try to surpass them in these aspects.
3. Follower or follower. Such companies, for example, do not seek to directly compete with leaders and challengers, or to invent, perhaps, something unique. They copy the leader's technologies or successful strategies and focus on maintaining their position in the market.
They can offer affordable alternatives to popular products. This helps them maintain a stable customer base without investing heavily in innovation and competition.
4. Niche player. In general terms, and is similar to Porter's focusing strategy. Niche players are small companies that choose a narrow, specialized niche and concentrate on a specific target audience.
Other competitive strategies of the firm
In fact, there are many variants, classifications, subtypes of competitive strategies. Let us briefly list several more popular areas of company development.