Funnels are simply the steps leading up to a purchase

[robiulhasan]

In Google Analytics, goals can be set for each step. Once you define a goal, Google Analytics allows you to track the number of conversions (times the goal was completed), conversion rate (the percent of total visitors who completed the goal), and even segment your customers to view only those who complete a certain goal.

Kissmetrics has an excellent, in-depth article that breaks down funnels in Google Analytics. If you are unfamiliar with the concept of mapping your sales process and tracking user behavior on your website cell phone list with Google Analytics, I highly recommend you set aside 30 minutes and give the article a read.

5 Steps to Track Cart Abandonment in Google Analytics
There are five general steps in setting up a funnel to track shopping cart abandonment.

For this walk-through, we will be going over a simple checkout process, where after a sale is completed the customer is directed to an order confirmation page.

We will use this order confirmation page as our goal.

The funnel will be the various URLs a prospect must go through before they are able to make a purchase on our eCommerce store.

For the sake of this example, we will truncate the funnel to start at the cart page (where they are redirected after they place an item in the shopping cart).

Please note that you must have administrator permissions for the Google Analytics account before you can create your funnel.

Step 1: Navigate to Goals Tab
Click on admin, select your profile, and click on the "Goals" tab.


Step 2: Name Your Goal