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In what situations can CustDev be used?

Posted: Wed Feb 12, 2025 9:20 am
by Joywtome231
develop a hypothesis about what problems and needs clients have;
conduct research on the target audience and its needs on a small scale;
Based on the data obtained, either create a new minimum viable version of the product (MVP), or refine an existing product and bring it to market to receive feedback.
All this gives experience, allows the business to find out what can work and what can’t. Thus, the company can quickly make the necessary marketing or product changes. CustDev helps:

understand what is really needed and useful for clients;
avoid the risk of developing a product that potential customers will not need;
save time and resources.
What tasks does CustDev solve in business and when is it useful
The main advantage of conducting CustDev research is that its results allow business leaders egypt phone number list to focus not on their personal assumptions, but on the real needs of the target audience. You can immediately create practical products that are needed on the market.

To summarize, we can highlight several main tasks that a good CustDev can solve:


In theory, it is possible to "castdev" or test the viability of a future product in any business area. However, the method will be most effective in two situations:

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