Well let's get down to business then:
Posted: Wed Feb 12, 2025 10:20 am
Ultimately, if you do marketing or are in contact with marketing people, you should be familiar with this terminology to understand what the hell these weird people are trying to say…
Performance marketing is nothing other than usa mobile database results-based marketing, or marketing oriented towards return on investment. In other words, this type of strategy occurs when you invest, but only taking into account the results obtained or the theoretical results to be obtained, that is, the conversions you get from your ad or your campaign (for example, it could be this very content you are reading), whatever the objective you have set: a subscription, likes, clicks, a download or a sale.
It is up to you to assign a value to each conversion, and that is one of the most complex tasks in this type of strategy. But don't focus on this now because we will discuss it in future articles to be developed.
In this way, there is a shift from paying per click or per impression to budgeting and designing the campaign solely based on the theoretical result you can obtain from your investment. However, since the factor that indicates whether a campaign was successful is real, measurable data, optimization has to be fast.
This means that whoever is in charge of your business's performance marketing must reach your audience in an appropriate and immediate manner, that is, be at the right time and place to capture the audience. And, to do so in an effective and budget-friendly way, never forget that in this type of strategy, you only invest against measurable results. And this is where the challenge of this strategy lies.
Performance marketing is nothing other than usa mobile database results-based marketing, or marketing oriented towards return on investment. In other words, this type of strategy occurs when you invest, but only taking into account the results obtained or the theoretical results to be obtained, that is, the conversions you get from your ad or your campaign (for example, it could be this very content you are reading), whatever the objective you have set: a subscription, likes, clicks, a download or a sale.
It is up to you to assign a value to each conversion, and that is one of the most complex tasks in this type of strategy. But don't focus on this now because we will discuss it in future articles to be developed.
In this way, there is a shift from paying per click or per impression to budgeting and designing the campaign solely based on the theoretical result you can obtain from your investment. However, since the factor that indicates whether a campaign was successful is real, measurable data, optimization has to be fast.
This means that whoever is in charge of your business's performance marketing must reach your audience in an appropriate and immediate manner, that is, be at the right time and place to capture the audience. And, to do so in an effective and budget-friendly way, never forget that in this type of strategy, you only invest against measurable results. And this is where the challenge of this strategy lies.