Analysis of the audience profile of global fashion consumers
Posted: Thu Feb 13, 2025 4:27 am
In America, 46.38% of fashion is sold through e-commerce channels, while in Australia and Oceania the ratio is 48%. Europe is the only region where e-commerce sales exceed physical store sales, at 51.6%.
In the Americas market, 46.38% of fashion is sold through digital channels, while this figure is 48% in Australia and Oceania. Europe is the only regional market where more than half of fashion sales are sold through digital channels (50.27%).
After the pandemic, physical retail channels will continue to be attractive to consumers. This indicates that the global retail industry has undergone significant changes in two years, returning to a business model based on physical retail.
In 2023, the X Consumer Shopping Report found that 54.7% of consumers purchased fashion clothing or accessories online, a share higher than the top online shopping category, food (49%).
Compared with other retail categories, the proportion of global consumers who purchase fashion products both online and offline is relatively high (35.49%), while the proportion of consumers who mainly purchase in physical stores is relatively low (23%).
However, the current level of online indonesia number data fashion consumption is generally low, with 63.4% of consumers spending $320 or less per month on fashion items.
Among online consumers, Generation Z (ages 12 to 27) and Millennials (ages 28 to 43) account for the largest share of fashion consumers. This is because the fashion industry is more youth-focused, and younger consumers are more likely to spend a larger portion of their income on themselves.
Low-income consumers have the lowest share of online fashion purchases, at just 50.8%, behind middle-income consumers (56.5%) and high-income consumers (55.3%).
Additionally, older consumers also contributed significantly to global fashion e-commerce consumption. 52.9% of Generation X (ages 44 to 59) and 40.2% of Baby Boomers (ages 60 and up) also buy fashion online.
In the Americas market, 46.38% of fashion is sold through digital channels, while this figure is 48% in Australia and Oceania. Europe is the only regional market where more than half of fashion sales are sold through digital channels (50.27%).
After the pandemic, physical retail channels will continue to be attractive to consumers. This indicates that the global retail industry has undergone significant changes in two years, returning to a business model based on physical retail.
In 2023, the X Consumer Shopping Report found that 54.7% of consumers purchased fashion clothing or accessories online, a share higher than the top online shopping category, food (49%).
Compared with other retail categories, the proportion of global consumers who purchase fashion products both online and offline is relatively high (35.49%), while the proportion of consumers who mainly purchase in physical stores is relatively low (23%).
However, the current level of online indonesia number data fashion consumption is generally low, with 63.4% of consumers spending $320 or less per month on fashion items.
Among online consumers, Generation Z (ages 12 to 27) and Millennials (ages 28 to 43) account for the largest share of fashion consumers. This is because the fashion industry is more youth-focused, and younger consumers are more likely to spend a larger portion of their income on themselves.
Low-income consumers have the lowest share of online fashion purchases, at just 50.8%, behind middle-income consumers (56.5%) and high-income consumers (55.3%).
Additionally, older consumers also contributed significantly to global fashion e-commerce consumption. 52.9% of Generation X (ages 44 to 59) and 40.2% of Baby Boomers (ages 60 and up) also buy fashion online.