How to turn a criticism into a positive experience
Posted: Thu Feb 13, 2025 5:30 am
As much love as consumers may convey for a brand through social media, these channels are often used as “customer service,” which is why in such cases it is necessary to give a quick and sincere response to the consumer. In this way, even though there is the possibility of losing customers through their criticism, it is possible to use these situations to further engage them with the brand.
A clear example was the experience transmitted qatar mobile database by the pizza chain Domino’s in the United States to a dissatisfied customer. The protagonist was Bryce Long, a teenager from Minnesota, who received a pizza delivered to his home that was completely stuck together due to too much cheese in the box.
What was his reaction? He took a photo of the pizza and posted the image on the Domino's website an old tool provided by the company itself, which stopped working after this situation.
How did Domino's act? It used social media to apologize to consumers. Its president, Patrick Doyle, was the star of the ad, which was recorded along with the image of the pizza stuck to the box. It communicated that this was an example of what a company should not do. Without a doubt, an act full of courage that no other brand would dare to project.
A clear example was the experience transmitted qatar mobile database by the pizza chain Domino’s in the United States to a dissatisfied customer. The protagonist was Bryce Long, a teenager from Minnesota, who received a pizza delivered to his home that was completely stuck together due to too much cheese in the box.
What was his reaction? He took a photo of the pizza and posted the image on the Domino's website an old tool provided by the company itself, which stopped working after this situation.
How did Domino's act? It used social media to apologize to consumers. Its president, Patrick Doyle, was the star of the ad, which was recorded along with the image of the pizza stuck to the box. It communicated that this was an example of what a company should not do. Without a doubt, an act full of courage that no other brand would dare to project.