New methods must necessarily become
Posted: Thu Feb 13, 2025 5:31 am
Even more profitable for companies. But will users get the desired security? Or will everything be done just for show? To do this, we propose to analyze the main alternatives to cookies that exist today. FLoC This alternative technology, which uses the potential of AI in its work, was presented by Google. According to the statement of the giant, the efficiency of Federated Learning of Cohorts will be only 5% lower than that of cookies. While cookies act in a personalized manner, collecting information about a specific user, the new technology is designed to unite Internet visitors into groups, data about which marketers will not be able to download.
Is this a full-fledged alternative to cookies? Hardly. A number Luxembourg cell phone number list of companies like Vivaldi or Brave do not trust the innovation, and therefore disable it both on websites and in their browsers. According to competitors, the key drawback of the technology is the possibility that companies without permission will be able to learn about users' preferences. For example, if a person searched for construction materials delivery on Google, and Facebook found out about it. Since many companies refuse to use FLoC, its effectiveness is still in doubt. Data warehouses Local Storage and Session Storage offer a different way of storing data - locally on devices, without sending it to the server.
This would seem to be a working idea, but the downside is that the technology does not support subdomain and cross-domain transitions. That is, collecting data even from your own subdomain becomes impossible for companies. Moreover, a number of browsers already limit local Storage storage, so the further existence of the technology itself is already in question. Fingerprint This technology has been working for quite a long time, although it is designed only for a part of the traffic (IDFA may not be available due to a user ban). The principle of operation is to assign a unique identifier to the user by collecting various information: installed extensions, IP address, phone model, display size, etc.
Is this a full-fledged alternative to cookies? Hardly. A number Luxembourg cell phone number list of companies like Vivaldi or Brave do not trust the innovation, and therefore disable it both on websites and in their browsers. According to competitors, the key drawback of the technology is the possibility that companies without permission will be able to learn about users' preferences. For example, if a person searched for construction materials delivery on Google, and Facebook found out about it. Since many companies refuse to use FLoC, its effectiveness is still in doubt. Data warehouses Local Storage and Session Storage offer a different way of storing data - locally on devices, without sending it to the server.
This would seem to be a working idea, but the downside is that the technology does not support subdomain and cross-domain transitions. That is, collecting data even from your own subdomain becomes impossible for companies. Moreover, a number of browsers already limit local Storage storage, so the further existence of the technology itself is already in question. Fingerprint This technology has been working for quite a long time, although it is designed only for a part of the traffic (IDFA may not be available due to a user ban). The principle of operation is to assign a unique identifier to the user by collecting various information: installed extensions, IP address, phone model, display size, etc.