Hilton: Pulling back the curtain on culture
Posted: Thu Feb 13, 2025 7:07 am
The play: Though building an executive communications program on social can be a risk, the greater risk is zero executive presence on social at all. Even if leaders only repost existing brand content with a thoughtful message, that still helps companies stay ahead of and shape news stories, while multiplying reach and increasing employee engagement.
Take a cue from Google and create a posting calendar for job seekers data your executives where they reshare existing content tied to their function. Suggest articles they should share and tie their posts to internal milestones.
For a well-established brand in the hospitality industry like Hilton, the need for a strong executive presence on LinkedIn might not be obvious at first. The brand is already widely recognized globally (they even have a celebrity spokesperson in the family). But as recruiting employees in the hospitality sector becomes a larger priority, so too does the need to strengthen their employer brand.
Hilton’s Chief Marketing Officer Mark Weinstein frequently posts content using the brand hashtag #EveryJobMakesTheStay, an ode to the Hilton ethos that every employee plays an important role in providing best-in-class guest experiences.
A LinkedIn post from Hilton's CMO about his team's offsite event
Weinstein also showcases Hilton’s awards, philanthropic efforts, and accessibility programs on LinkedIn, as well as leadership programs offered at the company.
A LinkedIn post from Hilton's CMO about the company's EMEA Leadership and Commercial Conference for their employees
Take a cue from Google and create a posting calendar for job seekers data your executives where they reshare existing content tied to their function. Suggest articles they should share and tie their posts to internal milestones.
For a well-established brand in the hospitality industry like Hilton, the need for a strong executive presence on LinkedIn might not be obvious at first. The brand is already widely recognized globally (they even have a celebrity spokesperson in the family). But as recruiting employees in the hospitality sector becomes a larger priority, so too does the need to strengthen their employer brand.
Hilton’s Chief Marketing Officer Mark Weinstein frequently posts content using the brand hashtag #EveryJobMakesTheStay, an ode to the Hilton ethos that every employee plays an important role in providing best-in-class guest experiences.
A LinkedIn post from Hilton's CMO about his team's offsite event
Weinstein also showcases Hilton’s awards, philanthropic efforts, and accessibility programs on LinkedIn, as well as leadership programs offered at the company.
A LinkedIn post from Hilton's CMO about the company's EMEA Leadership and Commercial Conference for their employees