Building an Email Newsletter with Revue
Posted: Thu Feb 13, 2025 8:09 am
Today’s cryptocurrency startups use Medium’s free blogging platform to publish news, features, roadmaps, PIPs, events, collaborations, and general updates to keep their communities and investors interested.
While Medium offers a newsletter feature and companies do use it, we found that the main differentiating factor between Medium and Substack is discoverability.
1. Content Discovery
Medium has a loyal audience of daily readers and newsletter subscribers that new companies inherit when they write on Medium.
Unlike self-hosted blogs or Substack publications that need to be promoted through other channels to increase subscribers, Medium provides publications with organic exposure through tagging, syndication, publications, and content discovery.
While blockchain projects will still need to cross-promote their articles on social media and other marketing channels, by using Medium they gain the added benefit of being discovered online by their existing user base.
Media Marketing Examples
If you’re thinking of using Medium in your crypto startup, a good place to look for inspiration is Serum, a decentralized central limit order book built on Solana by Sam Bankman-Friend and his engineering team.
Serum has a grand vision for the company: they hope to support 100 million users on a decentralized version of Nasdaq.
Serum uses Medium not only to publish their vision statement, but also continues to publish newsletters, update followers on transaction volume, buy and burn reports (SRM tokens are paid for in fees that are no longer in circulation), ecosystem updates, and progress on their product roadmap.
We’ve all been new to cryptocurrency at one point or another, and we’ve probably all felt the same way: keeping up with everything that’s going on can be overwhelming.
Platforms like Medium give users and potential investors space to slow down, digest content, and make informed overseas chinese in uk data decisions, rather than reading a single Twitter post and imitating speculative investments without doing their own research.
Mashable announced in March that Twitter would be adding a subscribe button to Twitter profiles, allowing users to directly integrate their Revue newsletters.
Revue, which was acquired by Twitter in March 2021, is an email newsletter platform that, much like Substack, allows independent writers and publications to distribute their work and monetize their newsletters through paid subscriptions.
Since Crypto Twitter (CT) is an essential part of the social media marketing mix for blockchain startups, this integration will surely be supported by the CT community.
While Medium offers a newsletter feature and companies do use it, we found that the main differentiating factor between Medium and Substack is discoverability.
1. Content Discovery
Medium has a loyal audience of daily readers and newsletter subscribers that new companies inherit when they write on Medium.
Unlike self-hosted blogs or Substack publications that need to be promoted through other channels to increase subscribers, Medium provides publications with organic exposure through tagging, syndication, publications, and content discovery.
While blockchain projects will still need to cross-promote their articles on social media and other marketing channels, by using Medium they gain the added benefit of being discovered online by their existing user base.
Media Marketing Examples
If you’re thinking of using Medium in your crypto startup, a good place to look for inspiration is Serum, a decentralized central limit order book built on Solana by Sam Bankman-Friend and his engineering team.
Serum has a grand vision for the company: they hope to support 100 million users on a decentralized version of Nasdaq.
Serum uses Medium not only to publish their vision statement, but also continues to publish newsletters, update followers on transaction volume, buy and burn reports (SRM tokens are paid for in fees that are no longer in circulation), ecosystem updates, and progress on their product roadmap.
We’ve all been new to cryptocurrency at one point or another, and we’ve probably all felt the same way: keeping up with everything that’s going on can be overwhelming.
Platforms like Medium give users and potential investors space to slow down, digest content, and make informed overseas chinese in uk data decisions, rather than reading a single Twitter post and imitating speculative investments without doing their own research.
Mashable announced in March that Twitter would be adding a subscribe button to Twitter profiles, allowing users to directly integrate their Revue newsletters.
Revue, which was acquired by Twitter in March 2021, is an email newsletter platform that, much like Substack, allows independent writers and publications to distribute their work and monetize their newsletters through paid subscriptions.
Since Crypto Twitter (CT) is an essential part of the social media marketing mix for blockchain startups, this integration will surely be supported by the CT community.