The audience level should not be mixed.
Posted: Thu Feb 13, 2025 8:16 am
If someone tells you that a report is clearly intended for audiences with different decision levels, you are almost always going to create something that will not meet the objectives we discussed above. Break your reporting into individual reports/dashboards for each audience, otherwise it will be left ignored and unwelcome.
Find out what your audience cares about.
How do you know what your audience will austria number data about? Ask them. As a rough guide, you can assume that people generally care about:
The goals that their jobs depend on. If your SEO manager is being paid because the business wants to rank for ten specific keywords, they are unlikely to care about anything else.
Budgets or the people they control.
But seriously. Ask them what they think.
Educating your audience
Asking them is especially important, because you don’t just need to understand your audience – you may also need to educate them. To get back to yourself, there are actually CEOs who will take care of specific keywords.
Find out what your audience cares about.
How do you know what your audience will austria number data about? Ask them. As a rough guide, you can assume that people generally care about:
The goals that their jobs depend on. If your SEO manager is being paid because the business wants to rank for ten specific keywords, they are unlikely to care about anything else.
Budgets or the people they control.
But seriously. Ask them what they think.
Educating your audience
Asking them is especially important, because you don’t just need to understand your audience – you may also need to educate them. To get back to yourself, there are actually CEOs who will take care of specific keywords.