Who is your brand targeting
Posted: Thu Feb 13, 2025 8:23 am
Matchmaking: How can I choose a sponsorship opportunity that fits my brand?
There are many ways to estimate potential sponsorship.
These are the questions that help us match organizations with customers:
A (women, senior citizens, family-friendly, dog owners, new parents)?
Do you want to associate your brand with a specific azerbaijan number data (environmentalists, professional associations, awareness foundations, advocacy groups)?
Is your campaign location-based? Are you launching your brand in a specific city? A specific zip code?
What is your total budget and per-sponsorship limit? The maximum price or price range is a useful parameter—and perhaps the most important.
Once the campaign goals are determined, we filter opportunities based on their online presence. We look at domain authority, location, website aesthetics, and other sponsors (competitors and non-competitors) in addition to reach score (details below).
Additionally, we review backlinks, organic traffic, and referring domains. We make sure that this nonprofit partnership isn’t spammy or funky from an SEO perspective and that it’s a frequently visited website. A small organization may not have all the juicy digital metrics, but by estimating event attendance or measuring organic traffic, we can identify more tangible opportunities that might otherwise have been missed.
We also look at social media presence. Event attendance, event dates, and how responsive these organizations or event organizers are. Response, we’ve learned, is a key variable. This could be the deciding factor for your link going live in 48 hours or less, as opposed to 6+ months of payment.
There are many ways to estimate potential sponsorship.
These are the questions that help us match organizations with customers:
A (women, senior citizens, family-friendly, dog owners, new parents)?
Do you want to associate your brand with a specific azerbaijan number data (environmentalists, professional associations, awareness foundations, advocacy groups)?
Is your campaign location-based? Are you launching your brand in a specific city? A specific zip code?
What is your total budget and per-sponsorship limit? The maximum price or price range is a useful parameter—and perhaps the most important.
Once the campaign goals are determined, we filter opportunities based on their online presence. We look at domain authority, location, website aesthetics, and other sponsors (competitors and non-competitors) in addition to reach score (details below).
Additionally, we review backlinks, organic traffic, and referring domains. We make sure that this nonprofit partnership isn’t spammy or funky from an SEO perspective and that it’s a frequently visited website. A small organization may not have all the juicy digital metrics, but by estimating event attendance or measuring organic traffic, we can identify more tangible opportunities that might otherwise have been missed.
We also look at social media presence. Event attendance, event dates, and how responsive these organizations or event organizers are. Response, we’ve learned, is a key variable. This could be the deciding factor for your link going live in 48 hours or less, as opposed to 6+ months of payment.