A list of social media accounts
Posted: Thu Feb 13, 2025 8:39 am
Either way, you need to take note of where your potential influencer is active. This dentist data should be front and center in an influencer media kit.
Just note that not all platforms are equal among creators. In fact, many will have a priority platform where their following is the largest and most established.
Performance stats
This is a big one. Influencer metrics like engagement rate, follower count and affiliate link performance are common to see in kits. These data points let you know by the numbers the sort of results a creator has had with other brands.
Keep in mind that how much these metrics matter to your brand depends on your audience and goals. For example, if you’re laser-focused on authentic UGC then performance data might not be make-or-break.
Successful brand deal case studies
By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand. Take note of any notable names and competitors.
Rates
Influencer rates will ultimately vary based on factors like industry and experience level. Understand what your brand is willing to spend and compensate influencers accordingly.
Just note that not all platforms are equal among creators. In fact, many will have a priority platform where their following is the largest and most established.
Performance stats
This is a big one. Influencer metrics like engagement rate, follower count and affiliate link performance are common to see in kits. These data points let you know by the numbers the sort of results a creator has had with other brands.
Keep in mind that how much these metrics matter to your brand depends on your audience and goals. For example, if you’re laser-focused on authentic UGC then performance data might not be make-or-break.
Successful brand deal case studies
By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand. Take note of any notable names and competitors.
Rates
Influencer rates will ultimately vary based on factors like industry and experience level. Understand what your brand is willing to spend and compensate influencers accordingly.