Integrate AI strategically and safely
Posted: Thu Feb 13, 2025 9:16 am
DISCLAIMER
The information provided in this article does not, and is not intended to, constitute formal legal advice; all information, content, points and materials are for general informational purposes. Information on this website may not constitute the most up-to-date legal or other information. Incorporation of any guidelines provided in this article does not guarantee that your legal risk is reduced. Readers of this article should contact their legal team or attorney to obtain advice with respect to any particular legal matter and should refrain from acting on the basis of information on this article without first seeking independent legal advice. Use of, and access to, this self employed data article or any of the links or resources contained within the site do not create an attorney-client relationship between the reader, user or browser and any contributors. The views expressed by any contributors to this article are their own and do not reflect the views of Sprout Social. All liability with respect to actions taken or not taken based on the contents of this article are hereby expressly disclaimed.
If you’re reading this, you probably know the answer to the question, “can brands increase sales through social media?” is a resounding yes.
Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Starting at the top of the funnel, consumers rely on social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. The consumers in discovery mode that go on to hit the follow button really mean business.
According to The 2023 Sprout Social Index™, 68% of consumers’ primary reasons for following a brand on social media is to stay informed about new products and services. The second most common reason is to have access to exclusive deals and promotions.
A bar chart breaking down consumers’ primary reasons for following a brand on social. The top reasons include: to stay informed about new products or services (68%), to have access to exclusive deals or promotions (46%), the content they post is enjoyable and entertaining (45%), to engage with the community or customers (28%), and because their values or mission aligns with mine (21%).
The information provided in this article does not, and is not intended to, constitute formal legal advice; all information, content, points and materials are for general informational purposes. Information on this website may not constitute the most up-to-date legal or other information. Incorporation of any guidelines provided in this article does not guarantee that your legal risk is reduced. Readers of this article should contact their legal team or attorney to obtain advice with respect to any particular legal matter and should refrain from acting on the basis of information on this article without first seeking independent legal advice. Use of, and access to, this self employed data article or any of the links or resources contained within the site do not create an attorney-client relationship between the reader, user or browser and any contributors. The views expressed by any contributors to this article are their own and do not reflect the views of Sprout Social. All liability with respect to actions taken or not taken based on the contents of this article are hereby expressly disclaimed.
If you’re reading this, you probably know the answer to the question, “can brands increase sales through social media?” is a resounding yes.
Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Starting at the top of the funnel, consumers rely on social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. The consumers in discovery mode that go on to hit the follow button really mean business.
According to The 2023 Sprout Social Index™, 68% of consumers’ primary reasons for following a brand on social media is to stay informed about new products and services. The second most common reason is to have access to exclusive deals and promotions.
A bar chart breaking down consumers’ primary reasons for following a brand on social. The top reasons include: to stay informed about new products or services (68%), to have access to exclusive deals or promotions (46%), the content they post is enjoyable and entertaining (45%), to engage with the community or customers (28%), and because their values or mission aligns with mine (21%).