They found a Neglected Audience They Defined
Posted: Thu Feb 13, 2025 10:02 am
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contents Drift Picked a Crowded Market (on Purpose) a Use saudi arabia cell phone number list Case for a New Audience They Gave it a Name Be Patient and the Words Will Come Share “The most underrated piece of marketing advice is that you’ve got to name something,” eplained Dave Gerhardt, VP of Marketing at Drift.
“The thing that I’ve learned the hard way a bunch of times is if you don’t name something, then it doesn’t become real.” What Drift made real: conversational marketing. Drift, a marketing and sales platform that allows businesses to easily have conversations with website visitors, was doing pretty well before they branded their own niche. conversational marketing drift article But, as Dave eplained, after they came up with the term that best defines the company, their growth eploded.
contents Drift Picked a Crowded Market (on Purpose) a Use saudi arabia cell phone number list Case for a New Audience They Gave it a Name Be Patient and the Words Will Come Share “The most underrated piece of marketing advice is that you’ve got to name something,” eplained Dave Gerhardt, VP of Marketing at Drift.
“The thing that I’ve learned the hard way a bunch of times is if you don’t name something, then it doesn’t become real.” What Drift made real: conversational marketing. Drift, a marketing and sales platform that allows businesses to easily have conversations with website visitors, was doing pretty well before they branded their own niche. conversational marketing drift article But, as Dave eplained, after they came up with the term that best defines the company, their growth eploded.