Descriptive Analysis for Web Analytics
Posted: Thu Feb 13, 2025 10:05 am
The relevance of web analytics for your strategy
Web Analytics helps marketing professionals make better marketing decisions.
Analyzes past data and helps create predictive guidance for actions implemented by the Marketing team.
Everyone who works in the field cares about putting money where it really works, right?
Unfortunately the estimate is that $200 billion a year could be better spent on marketing.
Directing your investments through data analysis will help you execute an even smarter strategy.
A lot of information is waiting to be analyzed.
The size of the digital world doubles every two years , resulting in ever-improving data on consumer behavior.
The more you understand your customers, the better your product and sales will be.
Data analysis can also be responsible for your teams' results.
According to a Harvard study on Big Data , companies that adopt web analytics strategies are 5% more productive and 6% more predictable when making data-driven decisions.
But just joining Web Analytics is not synonymous with success. You must learn how to make chinese europe phone number list the most of it.
Understanding the right questions to ask to obtain data is the big secret to your analysis.
Have you tested your knowledge of Google Analytics? Take this quiz to see how much you already know about the tool .
There are two main groups of questions you should use.
The first focuses on descriptive analysis and focuses on “what” and “which” questions to result in simple summaries of the information obtained.
The goal is to visualize the meaning of information in the present, in order to direct this information towards predictive and prescriptive analysis and relate it to future actions.
How about going back to your school days to understand a little more about these analyses?
When you received your newsletter, your note was an example of descriptive data:
"What happened?"
This question is asked to understand exactly what the results of your tests and assignments were.
Web Analytics helps marketing professionals make better marketing decisions.
Analyzes past data and helps create predictive guidance for actions implemented by the Marketing team.
Everyone who works in the field cares about putting money where it really works, right?
Unfortunately the estimate is that $200 billion a year could be better spent on marketing.
Directing your investments through data analysis will help you execute an even smarter strategy.
A lot of information is waiting to be analyzed.
The size of the digital world doubles every two years , resulting in ever-improving data on consumer behavior.
The more you understand your customers, the better your product and sales will be.
Data analysis can also be responsible for your teams' results.
According to a Harvard study on Big Data , companies that adopt web analytics strategies are 5% more productive and 6% more predictable when making data-driven decisions.
But just joining Web Analytics is not synonymous with success. You must learn how to make chinese europe phone number list the most of it.
Understanding the right questions to ask to obtain data is the big secret to your analysis.
Have you tested your knowledge of Google Analytics? Take this quiz to see how much you already know about the tool .
There are two main groups of questions you should use.
The first focuses on descriptive analysis and focuses on “what” and “which” questions to result in simple summaries of the information obtained.
The goal is to visualize the meaning of information in the present, in order to direct this information towards predictive and prescriptive analysis and relate it to future actions.
How about going back to your school days to understand a little more about these analyses?
When you received your newsletter, your note was an example of descriptive data:
"What happened?"
This question is asked to understand exactly what the results of your tests and assignments were.