Are automation tools and email marketing the same thing?
Posted: Thu Feb 13, 2025 10:08 am
A fundamental stage of any strategy, measuring and evaluating results is essential to understand what is working (or not) in your strategy and make improvements.
With the help of a good tool, you will be able to produce reports with more reliable and detailed information. In addition, many tools produce graphs and comparisons automatically, making overall analysis easier.
Top doubts about marketing automation
For those who are not very familiar with the practices and tools of Digital Marketing, job seekers data it is common for some doubts to arise on this topic, so we are going to address the 2 most common ones:
No, they are not the same!
Although email marketing tools are also a type of automation (as they allow for mass messaging), they do not offer the same range of features as a full automation tool.
Are automation tool and CRM the same thing?
Once again, the answer is no!
Both are different but complementary tools . It is no coincidence that good marketing automation tools already offer the possibility of integrating with a CRM tool.
While the former is extremely valuable for the marketing team, the latter makes the day-to-day life of salespeople easier.
That's why we recommend using both: marketing automation to attract, convert and nurture leads; and CRM to support, organize and record sales processes.
How to ensure the success of your automation
Despite all the benefits we already mentioned at the beginning of the text, there are companies that invest in an automation tool and say they do not achieve the return they expected from the investment.
With the help of a good tool, you will be able to produce reports with more reliable and detailed information. In addition, many tools produce graphs and comparisons automatically, making overall analysis easier.
Top doubts about marketing automation
For those who are not very familiar with the practices and tools of Digital Marketing, job seekers data it is common for some doubts to arise on this topic, so we are going to address the 2 most common ones:
No, they are not the same!
Although email marketing tools are also a type of automation (as they allow for mass messaging), they do not offer the same range of features as a full automation tool.
Are automation tool and CRM the same thing?
Once again, the answer is no!
Both are different but complementary tools . It is no coincidence that good marketing automation tools already offer the possibility of integrating with a CRM tool.
While the former is extremely valuable for the marketing team, the latter makes the day-to-day life of salespeople easier.
That's why we recommend using both: marketing automation to attract, convert and nurture leads; and CRM to support, organize and record sales processes.
How to ensure the success of your automation
Despite all the benefits we already mentioned at the beginning of the text, there are companies that invest in an automation tool and say they do not achieve the return they expected from the investment.