Keyword Analysis Checklist
Posted: Thu Feb 13, 2025 10:17 am
Although it’s not as easy as it was years ago, keyword analysis is still essential to your SEO strategy. Keywords tell you where your website will rank. Keyword positions also serve as a basis for measuring the effectiveness of your SEO efforts.
Find out which keywords are ranking in the top positions.
Keywords drive all of your SEO activities. By tracking organic rankings for your target keywords, you will measure the success of your overall SEO strategy.
So, run a project for your website in Rank Tracker and the tool will find all the keywords that your physician database website is targeting. You can also add keywords manually or use the Suggest button to find keyword ideas for you. Enter a few default keywords that best describe the theme of your website. The keywords will appear in the Position Tracking module , where positions are tracked each time you run a position check.
Identify your organic competitors.
Find your closest organic competitors and understand their SEO strategies so you can improve yours. Your organic competitors are not necessarily your actual competitors who offer a product or service similar to yours. Organic competitors are those websites that rank for the same keywords and topics as you. You need to compare your competitors based on key SEO metrics, monitor their regular activities, and don’t let them push you out of the SERP.
With Rank Tracker ’s Competitor Research module , you can discover your top competitors by domain or topic. The tool shows the level of overlap between multiple competitor domains and their shared keywords. In SEO SpyGlass, you can compare your competitors by domain strength. You can add discovered competitors to the Position Tracker module and track their performance alongside your website
Find out which keywords are ranking in the top positions.
Keywords drive all of your SEO activities. By tracking organic rankings for your target keywords, you will measure the success of your overall SEO strategy.
So, run a project for your website in Rank Tracker and the tool will find all the keywords that your physician database website is targeting. You can also add keywords manually or use the Suggest button to find keyword ideas for you. Enter a few default keywords that best describe the theme of your website. The keywords will appear in the Position Tracking module , where positions are tracked each time you run a position check.
Identify your organic competitors.
Find your closest organic competitors and understand their SEO strategies so you can improve yours. Your organic competitors are not necessarily your actual competitors who offer a product or service similar to yours. Organic competitors are those websites that rank for the same keywords and topics as you. You need to compare your competitors based on key SEO metrics, monitor their regular activities, and don’t let them push you out of the SERP.
With Rank Tracker ’s Competitor Research module , you can discover your top competitors by domain or topic. The tool shows the level of overlap between multiple competitor domains and their shared keywords. In SEO SpyGlass, you can compare your competitors by domain strength. You can add discovered competitors to the Position Tracker module and track their performance alongside your website