Content creators making an impact across industries
Posted: Thu Feb 13, 2025 10:31 am
Content creators give communities something to discuss. They drive conversation, encourage engagement and bring new ideas to the table. This behavior isn’t limited to any single industry or topic. It can be done with anything, from reading to fashion to higher education.
To see what that looks like in real life, let’s look at some rising content creators making waves across four different industries.
Sports: James “Jimmy” O’Brien (@JomBoyMedia)
James O’Brien started JomBoy Media in 2017. He was working as a wedding band data videographer when he started sharing post-game recaps for the New York Yankees on Twitter. His unique perspective and team devotion quickly attracted an audience, motivating a friend to lend some start-up money so he could go full-time.
Today, JomBoy Media is the #1 independent baseball content creator on the internet.
O’Brien has set himself apart as a trusted name in the world of sports commentary, achieving a status once reserved for ESPN analysts and former pro athletes. When he’s talkin’ baseball (or any other sport now, for that matter), people listen.
Finance and Banking: Tori Dunlap (@HerFirst100K)
Tori Dunlap is helping women build wealth. Her content focuses on financial feminism, a movement dedicated to closing the financial literacy gap between men and women.
Since posting her first video back in 2020, Dunlap has expanded the HerFirst100K brand into a thriving community. She’s attracted over 2.8 million followers across TikTok and Instagram and the HerFirst100K Facebook Group has reached over 91,000 members.
To see what that looks like in real life, let’s look at some rising content creators making waves across four different industries.
Sports: James “Jimmy” O’Brien (@JomBoyMedia)
James O’Brien started JomBoy Media in 2017. He was working as a wedding band data videographer when he started sharing post-game recaps for the New York Yankees on Twitter. His unique perspective and team devotion quickly attracted an audience, motivating a friend to lend some start-up money so he could go full-time.
Today, JomBoy Media is the #1 independent baseball content creator on the internet.
O’Brien has set himself apart as a trusted name in the world of sports commentary, achieving a status once reserved for ESPN analysts and former pro athletes. When he’s talkin’ baseball (or any other sport now, for that matter), people listen.
Finance and Banking: Tori Dunlap (@HerFirst100K)
Tori Dunlap is helping women build wealth. Her content focuses on financial feminism, a movement dedicated to closing the financial literacy gap between men and women.
Since posting her first video back in 2020, Dunlap has expanded the HerFirst100K brand into a thriving community. She’s attracted over 2.8 million followers across TikTok and Instagram and the HerFirst100K Facebook Group has reached over 91,000 members.