See how HubSpot organizes
Posted: Thu Feb 13, 2025 10:33 am
For this first stage of the funnel, the goal is to make a strong first impression and build a relationship with your potential customers. This content should impress them enough to fill out an interest form by giving you their email. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture and drive further down the funnel.
Blogging
Let's say Directive wants to create lead generation content. We'll have a few blog posts around PPC, SEO, and content marketing, and we'll make sure to categorize them, either in the URL itself or on specific pages, to more easily segment our audience.
So not only should you target people based on the cambodia number data they are viewing, but if you send people to very specific content upgrades or exit pop-ups based on the content they read, you are going to increase your conversion rates even more.
Let’s pretend that your conversion rate is typically only 3–4%, but a blog post talking about technical SEO saw a conversion rate of 18%. This is because you are sending a very specific audience to that page.
its resource navigation. There's a lot of valuable content to learn from.
HelpScout separates their content into categories, and each post is easily scannable in a 3-column card structure.
Blogging
Let's say Directive wants to create lead generation content. We'll have a few blog posts around PPC, SEO, and content marketing, and we'll make sure to categorize them, either in the URL itself or on specific pages, to more easily segment our audience.
So not only should you target people based on the cambodia number data they are viewing, but if you send people to very specific content upgrades or exit pop-ups based on the content they read, you are going to increase your conversion rates even more.
Let’s pretend that your conversion rate is typically only 3–4%, but a blog post talking about technical SEO saw a conversion rate of 18%. This is because you are sending a very specific audience to that page.
its resource navigation. There's a lot of valuable content to learn from.
HelpScout separates their content into categories, and each post is easily scannable in a 3-column card structure.